Integrating Theory in Co-design: An Abductive Approach

Co-design empowers people, giving them a voice in social marketing program design; however, approaches have mostly excluded expert knowledge. An abductive approach to co-design allows for inclusion of knowledge, providing theoretical guidance while simultaneously investigating user views and ideas extending understanding beyond known effective approaches. We use the seven-step framework outline how an inference can be applied co-design. Social cognitive theory constructs were integrated into process. The was tested two sessions involving 40 participants. Findings demonstrate that successfully process through utilization theory-mapped activity cards. This article provides on incorporated ideation insight generation. Limitations future research recommendations are provided.